unexpected red: theory of design

Brooklyn based designer Taylor Simon coined the unexpected red theory through her eclectic interior tastes, characterised by a singular (small or large) pop of red in a palette which seemingly doesn’t match. Possible theory that the pop of colour gives new life to a mundane space, and the viewer a dose of dopamine in the process. May also have been birthed by the fashion trends of adding a pop of red to a neutral outfit, and the fashion world’s perception of red (and navy) as a neutral and timeless colour, alongside black, creme and beige. 2023’s Barbie inspired pink will make way (transitioned with the ‘coquette’ bows) to the pops of sharp reds. Although red usually represents an extrovert-like angry, passionate vibe, it’s inclusion in small doses takes the punch out, leaving just the excitement and newness.

Simon quotes in the comments that red is “the perfect balance of saturated and muted color.” The red lipstick theory of fashion also reiterates that an outfit ensemble or room is not finished without a pop of red. Red can also be used as a distraction to more unfinished aspects of a room, as well as an analogous pop of colour.